In 2007, Kaspersky will work to enhance product flow of the diversification and market coverage, making it the first choice of consumers.
Recently, many users, and they use the Kaspersky anti-virus software can not be properly updated. Piracy has always been on the tolerance of the Kaspersky software have begun to block piracy Is it?
December 21, 2006, Kaspersky together the National distributor - digital stars in the Beijing press conference held in the grand, grand released its 2007 China market strategy and product line held a ceremony, a comprehensive introduction full range of products online distribution and sales operations. However, meeting the most compelling content is blocked Kaspersky action for the first time in public.
Were forced to shut operations
Recognition of China President Zhang Lishen Kaspersky, Kaspersky did already some pirated Key (license code) to block action taken, but not for the purpose of blocking access to more economic benefits, but to ensure that genuine Users are satisfied with the service. According to Zhang Lishen introduced from Russia to users Kaspersky has always taken a liberal attitude towards piracy, but Kaspersky I also hope to have more people using his invention of software products, do not mind whether the user is The payment of costs. Thus, Kaspersky Anti-virus software has been battered by piracy. According to Kaspersky the background to monitor more than 10 million users of the Key have been as many as 380, some Key actually have more than 10 million users. Early December, an authorized 5 million users by Kaspersky's Key, at the same time there are 6.2 million users simultaneously on-line, leading to the background server downtime, seriously affected the use of genuine users. Therefore, Kaspersky forced to shut a few Key.
It is reported to block pirated Kaspersky Key of the day, in the Baidu search Kaspersky 130% surge in visits, ranked traffic day of the second rise. Kaspersky blocking piracy caused a great sensation, is evident. Also showed that after three years of hibernation, the Kaspersky influence in China has shrunk.
Although the ban piracy Key is only right and proper, Zhang Lishen or user solemnly apologized: "We really had to do. Then, Kaspersky also some users more than 6 million The Key to incarceration, but will shut out of the former on the site for everyone to stay in a certain time to make preparations. "
"In fact, we do not have to use pirated Key, get Kaspersky There are many legitimate ways." Zhang Lishen stressed: "In addition to the odd tiger and 360 security guards can free download Web site, the schools and students from the school uniform user can also free use of the right to apply for six months. "
Marketing strategy surfaced in 2007
However, Zhang Lishen still hope to have more and more users to buy genuine products. To this end, Kaspersky launched a series of policy: to strengthen the call center building; Kaspersky engineers to China to strengthen training; closely with partners to launch authentication mechanism; raise the level of service on the high-end users and issues feedback speed; guide pirated users with a variety of ways, "regularized" into a genuine user.
It is understood that Kaspersky log number in the Star online distribution platform, has become the first online distribution model to the international information security brand. Digital Star CEO Liu Jianhua said: "The strong performance issue with the idea of combining leading to obtain market approval is a necessity. Digital Star's main task is not to find the user, but user-friendly ways to buy." Now, Users have the official website can be easily achieved Kaspersky online purchase. In addition, the number of stars and many software download sites also, in cooperation and increase their purchase of the link to download page. The game users for strong demand for anti-virus software, digital Star game with a number of media cooperation to facilitate the gamers to buy.
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